Make sure that your press material is brought to the attention of the important trade journals that write about EOT. You can send us up to three press releases for free. The press releases will be published under "PresseCenter" on eot-expo.com, and the relevant media will be informed that the news can be downloaded from the expo's website.
We enter press releases until the expo opens - however, it is a good idea to send us your press releases as soon as possible, so the material can be considered for the media's advance publicity of the fair.
Write your press release without to many technical terms. Also, make sure to emphasize the newsworthiness of your product:
The more newsworthiness of the product, the more likely the press release is to be published in the media.
You are responsible for the content and the factual accuracy of the press release. EOT reserve the right to remove press releases that are defamatory, frivolous or insulting in any other way.
Please notice: We cannot guarantee inclusion in any of the media. The decision to do so rests exclusively with the editorial staff of each individual publication.
1. The press release must be send as a Word document or a PDF file - and please remember to enter your company name and stand number in the subject field. And just use at minimum af formatting in the text.
2. To give your press release extra attention, it is a good idea to attach a photo as well. For each press release, you can attach max. three photos, which can be downloaded by the media. We can only accept photos send by e-mail. All photos must be in .jpg or .tiff format and with a resolution of a minimum of 300 dpi.
3. Name each photo with the company and product name as referred to in the text. Please note: We cannot use photos that have been inserted in a Word document or PDF file.
4. Send your documents and photos to Project Coordinator Lene S. Bøgedal at email firstname.lastname@example.org, and she will make sure they are uploaded to eot.dk.
Lene S. Bøgedal